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The IoT Platform for Product Companies

Build smarter
connected products

Build, connect, automate, and scale smart devices on one unified IoT platform — from first prototype to millions of products in the field.

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0
Core protocols
0
White-label
∞
Connections

Built on open, interoperable standards

Matter Wi-Fi Bluetooth LE Zigbee Thread MQTT
// Platform

Everything you need to build connected products

One platform covers the whole journey — from silicon and firmware to apps, cloud, and analytics. No stitching together a dozen vendors.

  1. Step 01

    Silicon

    Pre-built device profiles and module sourcing to start fast.

  2. Step 02

    Firmware

    Firmware tools and SDKs, ready to flash and iterate fast.

  3. Step 03

    Connectivity

    Wi-Fi, BLE, Zigbee & Matter onboarding, out of the box.

  4. Step 04

    Cloud

    Elastic, secure cloud that scales to millions of devices.

  5. Step 05

    Apps

    White-label iOS & Android apps under your own brand.

  6. Step 06

    Analytics

    Live telemetry, usage and energy insights in real time.

One platform, end to end — no stitching together a dozen vendors.

// Features

Production-grade capabilities, ready on day one

Each feature is battle-tested in the field, so you can focus on your product, not infrastructure.

// Solutions

One platform, every connected industry

From a single smart switch to building-wide deployments, Setu adapts to your market.

One switch to millions of devices — click to enlarge
// Supported devices

If it can be smart, Setu can power it

Pre-built device profiles get your product talking to the cloud in minutes.

FLEET STATUS 11 profiles · all systems nominal
// Why Setu

The fastest path from idea to market

Built for product companies who want to launch faster without rebuilding IoT infrastructure from scratch.

The full journey, idea to market — click to enlarge
// Developer platform

Everything developers need, in one workspace

APIs, SDKs, firmware tools, OTA, analytics, automation, and device management are all available through the Setu Developer Platform — your team's command center for building connected products.

Launch Platform Documentation

platform.setuiot.com · launching soon

setu-sdk 
# Connect a device in 4 lines
import setu

device = setu.connect("smart-plug-01")
device.on("telemetry", push_to_cloud)
device.update_firmware(channel="stable")

# → device online · OTA staged · synced ✓
Inside the command center — click to enlarge
// Ecosystem

Works with the assistants your customers already use

// Design partner program

Build the platform with us

Setu is early — and that's the opportunity. We're onboarding a small group of design partners: manufacturers and OEMs who ship their connected product faster than building IoT in-house, while shaping the roadmap with our team.

Become a design partner Explore the platform

Limited spots · white-glove onboarding

What partners get

    The Design Partner Program at a glance — click to enlarge
    // Book a demo

    See Setu power your product

    Tell us what you're building. A solutions engineer will walk you through connectivity, white-label apps, OTA, and how fast you can ship.

      Prefer email? sales@setuiot.com

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      Ready to build your next smart product?

      Go from idea to market on one IoT platform. Start free, or talk to our team about your roadmap.

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